Rough & Tumble is a new coffee shop opening in Los Angeles, California. For the visual identity, we wanted to step away from the refined and polished look that’s been synonymous with the food and beverage world. With the name Rough & Tumble, our vision was to create a brand identity that embodied what it meant to be unrefined, unfiltered and a bit rough around the edges.
ROUGH & TUMBLE COFFEE
[Self-Initiated] Brand Identity, 2019
